90-Day Local SEO Sprint (Get More Calls Fast)

1) Treat Your Google Business Profile Like Your #1 Sales Page

In Weston, Pembroke Pines, Davie, Sunrise, and across Broward, the majority of “near me” leads start in Google Maps. The difference between a profile that gets calls and a profile that sits invisible is usually simple: real activity + complete information.

What to do this week:

• Upload real photos from real jobs (crew, trucks, before/after, storefront).
  South Florida customers can spot “stock-looking” content instantly.
• Fill every field: services, hours, service areas, categories, business description, and attributes.
• Get your first 10–20 reviews the right way: ask past customers locally, right after a completed job.
• Post weekly updates: recent jobs, seasonal reminders, limited-time offers, FAQs.

Quick warning:
Don’t pad reviews with out-of-area friends or random profiles. Google can detect location patterns and inconsistent behavior.

The goal: make your profile look active, trusted, and obviously local.

2) Build One Page That Actually Generates Leads (Your “Money Page”)

Most business websites have a “Services” page that tries to cover everything. It reads fine… and ranks for nothing.

Instead, create one focused page designed for a high-intent service search — the kind of search that happens right before someone calls.

South Florida examples:

• “Emergency Roof Repair in Weston (Same-Day Service)”
• “AC Repair in Pembroke Pines – Book Today”
• “Hurricane Damage Roof Tarping – Broward County”
• “Drain Cleaning in Davie – Same Day”
• “Mold Remediation in Sunrise – Free Inspection”

What makes a money page work:

• Clear service + clear location (and the nearby areas you serve)
• Proof: real photos, reviews, guarantees, licensing/insurance
• “What it costs” ranges or “what affects price” (people want transparency)
• FAQs that answer real objections
• One strong CTA repeated (call / book / request quote)

Why this works:
It matches how people search locally. Not “roofing company.” It’s “roof leak repair near me” during a storm.

3) Write “Local Proof” Content That Sounds Like South Florida

Blogging still works — but only when it’s specific enough to feel real.

Generic “tips” articles don’t build trust anymore. Your content should read like it came from someone who actually understands the area: weather, HOAs, building styles, and what people deal with here.

Hyper-local topics that perform in South Florida:

• “How to Tell If Your Roof Has Damage After a Summer Storm in Broward”
• “Why AC Units Work Harder in Humidity (And What Fails First)”
• “What an AC Tune-Up Costs in South Florida (Real Price Ranges)”
• “Roof Leak vs. Condensation: What Homeowners in Weston Confuse”
• “Do You Need a Permit for Roof Work in Broward County?”

Simple content rule:
If it’s not good enough to feature on your homepage, don’t publish it.

4) Make Internal Links Do the Heavy Lifting

Most local sites accidentally bury their most important pages.

Google needs a clear signal for what matters most, and internal links are how you show it.

A simple structure that works:

• Homepage → core services / money pages
• Money pages → supporting local guides
• Blog posts → link back to the money page (with natural anchor text)

Example anchors:

• “emergency roof repair in Weston”
• “AC repair in Pembroke Pines”
• “Broward hurricane roof tarping”

This builds topical authority and helps Google understand exactly what you want to rank for.

5) Fix the Site Foundations (So Your Work Sticks)

Before you add more content, make sure your site isn’t quietly sabotaging you.

Run a crawl (Screaming Frog or any audit tool) and fix:

• broken pages (404s)
• duplicate page titles / meta descriptions
• missing H1s or multiple H1s
• redirect chains
• wrong canonicals (especially staging versions)

Local SEO wins are often blocked by basic technical issues.

6) Backlinks: Stop Chasing “More.” Chase “Real.”

In local SEO, the best links aren’t the most. They’re the most believable.

What works:

• partnerships and local organizations
• sponsorships (schools, clubs, nonprofits)
• shoulder-niche sites (home improvement, real estate, property management)
• real guest posts on real sites

Quality beats volume — especially now.

The 90-Day Sprint Summary (What to Do First)

If you want faster traction in South Florida, here’s the order:

1. Google Business Profile (fresh + complete + active)
2. One money page built for high-intent local searches
3. Local-proof content (storm/humidity/HOA realities)
4. Internal linking that reinforces your priorities
5. Technical cleanup so nothing breaks
6. A few real backlinks, not a pile of junk