Free Google Business Profile Audit
If your Google Business Profile isn’t pulling its weight, your phone isn’t ringing. Run a free 60-second audit on the four signals that decide whether you show up in the Map Pack or get buried under competitors. Enter your business below — no signup required.
What this audit checks
Most GBP “health checks” either spit out a generic score or use the audit as a pitch funnel. This one tells you exactly what’s working, what’s broken, and why each metric matters for ranking in the Google Map Pack.
Review velocity: Google rewards profiles that earn fresh reviews — a steady stream signals an active, trusted business. Long gaps tell the algorithm you’re stale and quietly push you down the local pack. We count the reviews posted to your profile in the last 30 days. Four or more is green, one to three is yellow, zero is red. The fix isn’t gimmicks: ask every happy customer for a review the same week you finish the work, and make it easy by texting the review link instead of telling them to “search us on Google.”
Profile essentials: Website, phone number, and business hours. Customers decide whether to click, call, or visit in seconds — missing any one of these forces them to a competitor whose profile is complete. Google also uses these fields as ranking signals; incomplete profiles get less visibility in the Map Pack and “near me” searches. All three present is green, two of three is yellow, one or none is red. Fix is a five-minute update inside the Google Business Profile dashboard — there’s no excuse for leaving these blank.
Category optimization: Your primary category is the single biggest factor in which searches you show up for. Generic categories like “Restaurant,” “Store,” or “Service” make you compete with everyone in your zip code. Specific categories like “Cuban restaurant” or “Emergency plumber” narrow the field to a handful. We check whether your primary category is specific enough; if it’s generic, we flag yellow when you have secondary categories to compensate and red when you don’t. The fix: pick the most specific primary category that accurately describes you, and use the secondary slots for everything else you do.
Homepage alignment: Google ranks Map Pack results partly on how well your GBP categories match your website’s title tag and H1. When they disagree — your GBP says “Marketing agency” but your homepage title talks about “Local SEO Experts” — Google reads it as a signal that your site and your listing are about different things, and downranks both. We fetch your homepage, pull the title tag and the first H1, and check whether your category keywords actually appear there. Green if they do, red if they don’t. The fix is editing your homepage title and H1 to mirror the language of your primary GBP category.
What this audit doesn’t cover: This is a quick litmus test on four signals. A complete local SEO audit looks at thirty-plus ranking factors — internal silo structure across your service pages, schema markup, NAP (name/address/phone) consistency across the web, photo and post cadence, competitor gap analysis, citation health, link profile, and a prioritized 30-day fix list. That’s what our Core-30 audit covers, and it’s what we use when a South Florida service business hires us to actually move the needle in the Map Pack. If your free audit flagged a problem you want fixed — or you want to see the full picture — talk to us about a Core-30 audit.