Who’s the best [what you do] in [your city], Florida for [your kind of customer]? Name three and say why in one short sentence each
Part 2 · Check what AI knows about your business
What do you know about [your business name] in [your city], Florida? Give me a short table: Detail | What you found | Source link. Include our address, phone number, hours, services, and towns we serve. Keep each answer brief. If something is missing or uncertain, say so. Don’t guess.
How to do this
Run the two parts in separate new chats. Review the recommendations and check the business facts against the linked sources.
Find the demand
2
Discover customer search ideas
Fill in your service, customer and city.
I sell [your service] to [your kind of customer] in [your city], Florida. Give me three searches potential customers might type in each group:
• Ready to hire
• Comparing options
• Solving a problem or asking a question
Use short bullets with just the search phrases. These are ideas to verify, not proven searches. Don’t estimate search volume.
How to do this
Fill in any brackets and use accurate business details. Attach the requested materials before sending. Review the response and its evidence before taking action.
Diagnose it
3
Find opportunities in Search Console
Attach your Search Console data from the last six months.
Review my attached Google Search Console Queries and Pages exports for [yoursite.com] from the last six months. Sort my website into a simple scorecard.
1. Pages that are working: average position 1–5 and getting clicks.
2. Pages that need fixing: plenty of impressions but average position about 5–20, or few clicks for their impressions.
3. Pages not pulling their weight: important-looking pages with very few impressions.
4. Missing pages: searches relevant to my services with real impressions where none of my page addresses or titles clearly matches the topic.
Show up to three per group, best first, in one table:
Group | Page or search | Impressions | Clicks | Avg position | Next step
Next step per group: Working = Keep. Needs fixing = Improve it, and name the number that shows the problem. Not pulling their weight = Check it's in my menu and indexed (URL Inspection). Missing page = Decide if it deserves its own page.
Queries and pages are exported separately, so don't say which page ranks for a search. To check that, tell me to open Performance → click the search → Pages tab. If I attach that screenshot, tell me if it's the right page, a wrong page, or several pages overlapping.
For searches in another language, say so in Next step and remind me to check whether a page in that language exists.
Round position to one decimal. Short cells, page paths not full URLs, only my data, no invented search volume, no introduction. End with one line: the first fix to make.
How to do this
Open Google Search Console and choose your website.
In the left menu, click Performance → Search results.
Click Date and choose Last 6 months, then Apply.
Click Export (top right) and choose Download CSV. The zip it downloads has Queries.csv and Pages.csv. Attach both.
If you can’t attach files, open the Queries tab and then the Pages tab and take a screenshot of each.
Then fill in any brackets and check the response against your own numbers before acting on it.
Fix it
4
Make a service page more useful
Fill in your page address and the search.
Review this page for someone searching “[the search]”:
[your page address]
If you can’t read the page, stop and ask for its text or screenshots.
Give me three distinct, practical suggestions in a table:
# | What the page currently says | Suggested improvement
Number the rows 1, 2, and 3. Keep each cell brief, preserving relevant prices and details.
Check the header, content, FAQs, and footer. Focus on helping customers decide whether to hire us or understand how to get started.
Don’t recommend information already present, invent business details or client evidence, or judge visual placement from text alone. If you can’t support three suggestions, show fewer and briefly say why.
Maximum 120 words. Plain English. No introduction or conclusion.
How to do this
Fill in any brackets and use accurate business details. Attach the requested materials before sending. Review the response and its evidence before taking action.
5
Review your website’s technical materials
Replace [website URL] and attach or paste the materials listed in the prompt. Ask your website provider for help gathering them if needed.
Review my website’s technical-check materials: [website URL].
I’m attaching or pasting:
• robots.txt
• Sitemap XML or sitemap index
• Homepage and one service page’s JSON-LD, if available
• Rich Results Test and Schema Markup Validator results
Return a numbered table:
# | Check | Finding | Next step / Owner
Check:
1. Public-page restrictions for Googlebot, Bingbot, and OAI-SearchBot. Separate search access from AI-training permissions.
2. Whether important service pages appear in the supplied sitemaps. Inclusion doesn’t prove indexing.
3. Structured-data errors and business details that conflict with visible page content. State which test results you reviewed.
4. llms.txt only if supplied; its absence is not a failure.
Use Issue found, No issue found in supplied material, or Not verified. Don’t treat missing evidence as a website fault.
Maximum 180 words. Short table cells. End with up to three next steps, labeled Verify or Fix, with Me or Web person as owner. Don’t invent results.
How to do this
Fill in any brackets and use accurate business details. Attach the requested materials before sending. Review the response and its evidence before taking action.
Get talked about
6
Compare business directory listings
Fill in a competitor from the Google map results, and your business.
Find directories and websites listing either business:
• [competitor name]: [their phone number]
• [your business name]: [your phone number]
Return up to 10 sites, one row per site, in this table:
# | Site | Competitor listed? | Me listed? | My next step
Number the rows. Link each “Yes” to the actual listing. Use Not found or Unclear when appropriate.
Put sites listing the competitor where I wasn’t found first.
Every action must be for my business:
• If listed: Review listing or Skip.
• If not found: Check how to get listed, Join if membership is verified as required, or Skip.
• Recommend Claim free only when my business has a listing and free claiming is verified.
Include only sites you actually found. Don’t guess about costs, eligibility, or listing ownership.
End with one sentence naming my two or three best next steps. Keep cells brief. No introduction or extra explanation.
How to do this
Fill in any brackets and use accurate business details. Attach the requested materials before sending. Review the response and its evidence before taking action.
7
Turn one answer into two pieces of content Optional
Paste one answer from your website, with your real prices.
Turn this website answer into two pieces of content:
“[paste one answer from your website, such as what your service costs and what changes the price]”
1. Facebook or Reddit reply: Maximum 60 words. Helpful and conversational, with no sales pitch or link. Make clear these are our prices. Mention that I own [your business name] only at the end.
2. Video script: Up to 60 seconds, with short sentences I can read aloud from my phone. Start with the customer’s question, such as “How much does [your service] cost?” No stage directions.
Preserve the prices, qualifiers, and any exceptions. Don’t invent numbers, benefits, promises, or other claims. Keep it shorter if needed rather than adding filler.
Return only the two numbered pieces.
How to do this
Fill in any brackets and use accurate business details. Attach the requested materials before sending. Review the response and its evidence before taking action.
Measure it
8
Find landing pages worth investigating Advanced · Try at home
Attach your Google Analytics landing-page export. Fill in the traffic filter and enquiry event, or mark the event as not confirmed.
Review my attached Google Analytics landing-page export.
Traffic filter: [Organic Search / All traffic]
Enquiry event: [event name and what it measures / not confirmed]
Find:
1. Pages receiving visitors but few enquiries.
2. Pages generating enquiries well that may deserve more promotion.
3. The most useful page to investigate first.
Return up to three priorities in a numbered table:
# | Landing page | Supporting numbers | What to check next
Use sessions and the confirmed enquiry event. If enquiries aren’t confirmed, focus on traffic and engagement, and briefly explain that limitation.
Treat small samples cautiously. Don’t assume why a page performs well or poorly, or recommend changes without seeing it.
Maximum 150 words. Plain English. Use only my data. No introduction beyond any necessary limitation.
How to do this
Open Google Analytics and choose your website’s property.
Go to Reports → Engagement → Landing page.
Set the date range to the same last 6 months.
To limit it to Google search visitors, click Add comparison at the top. Pick Default channel group, then exactly matches, then Organic Search, then Apply. In the prompt, fill in “Organic Search” for the traffic filter.
Click the Share icon (top right) and choose Download file → Download CSV, then attach it.
For the enquiry event, check Reports → Acquisition → Traffic acquisition and look at the Key events column. If your calls or form submissions aren’t listed there, write “not confirmed” in the prompt.
9
Understand your mobile website speed
Paste the mobile PageSpeed Insights results link, or attach screenshots. Include expanded details when available.
Review my mobile Google PageSpeed Insights results: [paste link or attach screenshots].
I own a small local business and am not a developer. Maximum 200 words. Plain English.
1. Verdict: Is my site fast enough on a phone? Give one sentence. Label a verdict based only on lab data “Provisional.”
2. Core Web Vitals: Use real-visitor data in a table:
Metric | My result | Good target | Status
Targets: Largest Contentful Paint ≤2.5 seconds, Interaction to Next Paint ≤200 milliseconds, Cumulative Layout Shift ≤0.1.
If unavailable, say “No real-visitor data.” Show lab results separately. Don’t substitute Total Blocking Time for Interaction to Next Paint.
3. Top fixes: From Insights and Diagnostics, give up to three priorities:
# | Issue | Affected image, file, or section | What to ask my website provider to do
Distinguish confirmed findings from things needing investigation. Don’t assume an image causes slow LCP.
Use only visible evidence. Ask for expanded screenshots where details are missing. Don’t guess.
How to do this
Fill in any brackets and use accurate business details. Attach the requested materials before sending. Review the response and its evidence before taking action.
Read your data with you and draft. Free versions are fine. Check what they tell you.
More help30-day plan, monthly check, more prompts, technical upkeep, checklist and sources.
Your 30-day plan
Choose your one fix. One search you want to win, the page that should win it, and one action this week. Start there, then follow the plan.
Week 1 · Find out where you stand. Run the AI test, check it has your facts right, and run the website checkup, including pagespeed.web.dev on your homepage. Claim and fill in your Google Business Profile. Check your Sunbiz record and license listing use the same name, address and phone as everywhere else. Optional: write your business brief (in "More prompts").
Week 2 · Write ten real answers. The ten questions customers actually ask, answered first, with real numbers. Put them on your best service page and add schema.
Week 3 · Get talked about. Claim the important listings (Apple Maps, Bing Places, Yelp, your trade directory), join one relevant local or professional organization, and answer three real questions where your customers already gather.
Week 4 · Ask, post, re-test. Ask five happy customers for a review. Post your answers on your profile and socials. Then run the AI test again and compare with week 1.
Check four numbers every month
Search Console clicks, against the same month last year.
Bing Webmaster Tools → AI Performance: are AI answers citing you more or less?
Your three money questions in ChatGPT and Gemini, in a private window. Were you named?
Calls and bookings, and where they came from: Google Analytics → Reports → Acquisition → Traffic acquisition → Key events. Keep a phone log too.
Also ask every new customer: "How did you first hear about us?"
More prompts
Your business brief (save it in a Project in ChatGPT or Claude)
You are helping me build a business brief that I will reuse for all my marketing and website work.
My website is [your website, or "I don't have one"]. Read it if you can.
Ask me one question at a time until you can fill in: what I sell, who my customer is, the towns I serve, my prices, what makes me different, my three biggest competitors, and the ten questions customers ask me most.
Then give it back as one plain document I can save. No marketing fluff. Use my words, not industry jargon.
Ask why the winners won
Who would you recommend for [service] in [city], Florida, and WHY those three? What did you find about each of them that made you pick them?
Do your Google profile and website tell the same story?
Here are my Google Business Profile categories and services: [screenshot or list].
Here is my website's menu: [screenshot or list of pages].
Match each important category and service to the page on my site that covers it. List any important service with nothing on my site, and any page that matches nothing on my profile.
Use your reviews
Here are my most recent Google reviews: [paste them].
1. What words and themes do customers use most when they describe us?
2. What questions or worries come up that my website doesn't answer yet?
3. Draft short, friendly public replies to the three most recent, including any negative one. Thank them, state the facts calmly, don't argue, and never include private or account details.
Find where your customers ask
I run [what you do] in [your town], Florida. My customers are [who they are].
Where are people like my customers most likely to ask for recommendations or advice online? Think about local Facebook groups, Nextdoor, subreddits, Quora topics and YouTube.
List specific places, and mark any you're not sure actually exist so I can check them myself. Then tell me which one to start with, and why.
Find local organizations to join or support
I run [what you do] in [your town], Florida.
List local organizations where my business genuinely belongs: the chamber of commerce, local business groups, the Florida chapter of my trade or professional association, and community events, schools or youth teams that take local sponsors.
Mark anything you're not sure actually exists, and tell me how to check each one. Leave out anything that sells links or listings for ranking.
Pitch a helpful article
Write a short, friendly email to [my chamber newsletter editor / a local reporter] offering a helpful 300-word article on [a question my customers ask all the time].
It must be useful advice, not an ad. Include one real example from my work: [your example].
Under 120 words. Sign it with my name and business.
Read your Google Analytics on its own
Here is my Google Analytics landing-page report. I own a small business and I'm not an analytics expert.
1. Find pages with meaningful traffic but few enquiries (calls, form fills, bookings).
2. Find pages with less traffic but more enquiries.
3. Give me the five most important things to look into, in plain English.
Treat every explanation as a guess to check, not a fact. Don't invent data that isn't in the report.
Read your Bing AI citations (Bing Webmaster Tools → AI Performance → Download)
Here is my Bing Webmaster Tools AI Performance export for [yoursite.com]. It shows which of my pages Microsoft Copilot and Bing cited in AI answers, and the searches it ran to find them.
1. Which pages get cited most, and for which searches?
2. Which of my main services, [list them], have no cited page at all?
3. Do any searches show customers asking something my pages don't answer clearly?
This is Microsoft's AI only, not ChatGPT or Gemini. Base everything on this export and don't invent numbers.
Technical upkeep
Speed: my fix plan
My website is built on [WordPress / Wix / Squarespace / GoDaddy / Shopify / I don't know].
[WordPress only: my theme or page builder is ___, and my main plugins are ___.]
Based on my results, give me a fix plan:
1. List the fixes in order: biggest improvement for least effort first.
2. For each fix, tell me: can I do it myself in my website editor, or do I need a developer?
3. For the ones I can do myself, give me step-by-step instructions for my platform.
4. Warn me about anything that could break my site, and tell me to back up first where it matters.
Keep it to five fixes at most. Plain English.
Speed: the note to my web person
Write a short, friendly email I can send to the person who manages my website.
- Include the PageSpeed link: [paste link].
- List the fixes from the plan that need a developer, in priority order, one line each.
- Ask them to confirm which ones they can do, roughly how long each will take, and to back up the site first.
- Ask them to re-run PageSpeed Insights on mobile when they're done and send me the new link.
Under 150 words. No jargon I couldn't explain myself.
Speed: before and after
Here are two PageSpeed Insights results for my website on mobile.
Before: [link or screenshot]
After: [link or screenshot]
1. What improved, what got worse, and what stayed the same? Use the real numbers.
2. Are the changes big enough to matter, or within the normal run-to-run wobble of a few points?
3. Is anything still below Google's "Good" level? If so, what's the next fix?
Your website checkup
Type this
It tells you
yoursite.com/robots.txt
Are Google and the AI tools allowed to read your site?
yoursite.com/sitemap.xml
Is every page listed for Google?
site:yoursite.com(type it into Google)
What you say about yourself: roughly which of your pages Google has. Is a page missing? The count is an estimate; Search Console → Pages has the real number. These results aren't a complete index inventory. A missing result doesn't prove a page isn't indexed. Check that page in Search Console's URL Inspection tool.
Type in any page address. It shows the title and description tags set for that page (Google may rewrite them), and how the page looks when someone shares the link. Specific to that page? Would you click it?
Which searches find you, and which of your pages Google won't index (Pages report).
yoursite.com/llms.txt(optional)
A newer file meant for AI tools. Google has said it doesn't use it, and there's no proof yet that it gets anyone found. If your SEO plugin makes one automatically, just check it lists your main services.
Is anything blocked?
Here is my website's robots.txt file: [paste everything from yoursite.com/robots.txt].
Is it blocking the crawlers that fetch pages for search and AI answers (Googlebot, Bingbot, OAI-SearchBot, PerplexityBot)? Separately, is it blocking AI training crawlers (GPTBot, Google-Extended, ClaudeBot)? Answer yes or no for each, then tell me in plain English whether anything needs changing. Blocking training crawlers is a choice; blocking the search ones hides the site.
Is your business information in code? (schema)
Here is the structured-data output from Google's Rich Results Test for my homepage: [screenshot].
My business: [name, address, phone, hours, the towns I serve, my services, my social media pages].
What's missing or wrong in my business information? Then write the LocalBusiness schema code for me to give to my web person. Use only the details I gave you.
Get your ducks in a row
One page per service, not one page listing them all
Important service and location pages have clear titles that say the service and the town or area
One H1, customer questions as H2s, the answer right underneath
