The Gator Effect Toolkit

You are helping me build a business brief that I will reuse for all my marketing and website work.

My website is [your website, or "I don't have one"]. Read it if you can.

Ask me one question at a time until you can fill in: what I sell, who my customer is, the towns I serve, my prices, what makes me different, my three biggest competitors, and the ten questions customers ask me most.

Then give it back as one plain document I can save. No marketing fluff. Use my words, not industry jargon.

Who would you recommend for [service] in [city], Florida, and WHY those three? What did you find about each of them that made you pick them?

Here are my Google Business Profile categories and services: [screenshot or list].
Here is my website's menu: [screenshot or list of pages].
Match each important category and service to the page on my site that covers it. List any important service with nothing on my site, and any page that matches nothing on my profile.

Here are my most recent Google reviews: [paste them].
1. What words and themes do customers use most when they describe us?
2. What questions or worries come up that my website doesn't answer yet?
3. Draft short, friendly public replies to the three most recent, including any negative one. Thank them, state the facts calmly, don't argue, and never include private or account details.

I run [what you do] in [your town], Florida. My customers are [who they are].
Where are people like my customers most likely to ask for recommendations or advice online? Think about local Facebook groups, Nextdoor, subreddits, Quora topics and YouTube.
List specific places, and mark any you're not sure actually exist so I can check them myself. Then tell me which one to start with, and why.

I run [what you do] in [your town], Florida.
List local organizations where my business genuinely belongs: the chamber of commerce, local business groups, the Florida chapter of my trade or professional association, and community events, schools or youth teams that take local sponsors.
Mark anything you're not sure actually exists, and tell me how to check each one. Leave out anything that sells links or listings for ranking.

Write a short, friendly email to [my chamber newsletter editor / a local reporter] offering a helpful 300-word article on [a question my customers ask all the time].
It must be useful advice, not an ad. Include one real example from my work: [your example].
Under 120 words. Sign it with my name and business.

Here is my Google Analytics landing-page report. I own a small business and I'm not an analytics expert.
1. Find pages with meaningful traffic but few enquiries (calls, form fills, bookings).
2. Find pages with less traffic but more enquiries.
3. Give me the five most important things to look into, in plain English.
Treat every explanation as a guess to check, not a fact. Don't invent data that isn't in the report.

Here is my Bing Webmaster Tools AI Performance export for [yoursite.com]. It shows which of my pages Microsoft Copilot and Bing cited in AI answers, and the searches it ran to find them.
1. Which pages get cited most, and for which searches?
2. Which of my main services, [list them], have no cited page at all?
3. Do any searches show customers asking something my pages don't answer clearly?
This is Microsoft's AI only, not ChatGPT or Gemini. Base everything on this export and don't invent numbers.

My website is built on [WordPress / Wix / Squarespace / GoDaddy / Shopify / I don't know].
[WordPress only: my theme or page builder is ___, and my main plugins are ___.]
Based on my results, give me a fix plan:
1. List the fixes in order: biggest improvement for least effort first.
2. For each fix, tell me: can I do it myself in my website editor, or do I need a developer?
3. For the ones I can do myself, give me step-by-step instructions for my platform.
4. Warn me about anything that could break my site, and tell me to back up first where it matters.
Keep it to five fixes at most. Plain English.

Write a short, friendly email I can send to the person who manages my website.
- Include the PageSpeed link: [paste link].
- List the fixes from the plan that need a developer, in priority order, one line each.
- Ask them to confirm which ones they can do, roughly how long each will take, and to back up the site first.
- Ask them to re-run PageSpeed Insights on mobile when they're done and send me the new link.
Under 150 words. No jargon I couldn't explain myself.

Here are two PageSpeed Insights results for my website on mobile.
Before: [link or screenshot]
After: [link or screenshot]
1. What improved, what got worse, and what stayed the same? Use the real numbers.
2. Are the changes big enough to matter, or within the normal run-to-run wobble of a few points?
3. Is anything still below Google's "Good" level? If so, what's the next fix?

Here is my website's robots.txt file: [paste everything from yoursite.com/robots.txt].
Is it blocking the crawlers that fetch pages for search and AI answers (Googlebot, Bingbot, OAI-SearchBot, PerplexityBot)? Separately, is it blocking AI training crawlers (GPTBot, Google-Extended, ClaudeBot)? Answer yes or no for each, then tell me in plain English whether anything needs changing. Blocking training crawlers is a choice; blocking the search ones hides the site.

Here is the structured-data output from Google's Rich Results Test for my homepage: [screenshot].
My business: [name, address, phone, hours, the towns I serve, my services, my social media pages].
What's missing or wrong in my business information? Then write the LocalBusiness schema code for me to give to my web person. Use only the details I gave you.